CAKE was born from the underground —where music, art, and cannabis collide in raw, unfiltered expression. We took that energy, passion, and rebellion and made it into something bigger than us.

From day one, we’ve stayed true to our roots, honoring the culture that raised us while pushing boundaries to evolve the industry. For us, cannabis isn’t just a product—it’s a portal. A way to connect deeper, create louder, and celebrate life’s most unforgettable moments.

Every drop, pod, and product we design is a reflection of that spirit: uncompromising quality, cutting-edge innovation, and a whole lot of soul. We’re here to elevate experiences, spark connection, and expand what’s possible when culture and cannabis meet.

CAKE is more than weed—it’s movement, music, and lifestyle woven together. And if you’ve ever hit CAKE, you already know… she *really* does hit different.

The Creative Force of CAKE

Born and raised in O‘ahu, Hawai‘i, Chloe grew up surrounded by music, art, and an unstoppable creative energy. From a young age, she cultivated a deep love for expression—photography, graphic design, fashion, and curating experiences that leave a lasting impression.

Over a decade ago, Chloe entered the cannabis industry when she met Jason, during California’s medical era, starting as a trimmer and working her way through every role in the supply chain. That hands-on journey gave her a rare, full-spectrum understanding of the plant, the people, and the business—an experience that forged her into the strong, visionary leader she is today.

Now as Co-Founder and CEO of CAKE, Chloe channels her creativity and hard-earned expertise into shaping one of California’s best-selling cannabis brands. Her vision fuels every detail, from industry-disrupting product lines to bold, unmistakable packaging and statement-making marketing. Her unique blend of artistic innovation, cultural grounding, and relentless drive, has not only placed CAKE as a Top 10 California brand—but as the next generation of cannabis that does things differently.

The Award-Winning Cultivator of CAKE

Jason has lived and breathed cannabis for over two decades, long before the industry went mainstream. From his early days mastering cultivation to pioneering boutique extraction techniques, Jason has built a reputation as one of the most respected operators in the game. His award-winning genetics and cultivation work produced strains celebrated as some of the most potent and sought after by true connoisseurs, solidifying his legacy as both a grower and innovator.

As co-founder of CAKE, Jason is the architect behind the brand’s production engine—designing the systems, formulas, and processes that ensure every product delivers the consistent excellence CAKE is known for. He’s navigated the shift from medical to recreational with integrity, carrying forward decades of hands-on expertise while driving innovation at scale.

For Jason, cannabis isn’t just a business—it’s a life path. His passion for the plant and its culture fuels CAKE’s mission to bring freedom, joy, and healing to as many people as possible. Beyond building products, he mentors the next generation of tastemakers and cultivators, ensuring that the legacy of cannabis craftsmanship continues to evolve.